Archive for the ‘Strategic Business’ Category

Market Analysis
In market analysis, there are things that we need to know. Some of those things are: Who is the target consumer of our products? And, is the product we have ever tested to the consumer, and how their opinions? If you already know the answers, then you are ready to target consumers, whether we know their needs or not. Do they want other things to enjoy? Who are our competitors in this product, and how they perform services to consumers?

Marketing Strategy
Once we know the market conditions of these products, we can create a marketing strategy to suit market conditions and also the condition of our business. Here are to be prepared in implementing the marketing strategy:

What brand name of our product. Does the brand is quite familiar with hearing or difficult to pronounce. Explain the strategy for selling this product to the consumer. If you need a salesman to sell, how to salesman can sell our product. What promotional activities or publicity that we do so that consumers can recognize and try our products. It is most important in the initial campaign is a consumer should know and try our product. How do consumers buy our products? Do they have to come to our shop, or visit our customer? If consumers come to our store, we need to think whether the location of our stores near and easily with customers. If our customers visit, in what way we went to the consumer. Does the child care system to the retail, supermarket or doing direct sales?

What distinguishes Multilevel & Retail Conventional Retail is the marketing strategy. The strategies which implemented aim for nothing more nothing less than provide manufactured products from factory to final consumer.

Retail strategy applied by the conventional media is through vigorous advertising through the mass media / radio / television to promote their products, and therefore the path length distribution process.

The strategy applied by the Multilevel Retail is through individuals per individual, which is where the testimonial / positive word of mouth became the main promotional Multilevel Retail, media, other media also sometimes used, but the most important way of promotion through the individual is full supported by the company; by product sampling, seminars / Promotion at the community and other large communities.

Both the retails have the same good marketing strategy.

What is it interesting from the coaching? Coaching is the art and practice of inspiration, energy, and facilitating performance, learning and employee development. The benefits of coaching are to unlock the potential organizations, and self-employees to identify and determine the specific goals of the employee. In addition, coaching also helps individuals cope with complex issues/significant in achieving the goals and do it by watching each individual.

In the world of work, especially for staff development is needed also art in it even if it can not be separated from science in the training. However, coaching is more inclined to the arts in training, while focusing on technique a little. The coach is fully involved with the coaching process that cause intelligence, intuition and imagination that can create such an incredible staff.
Evolved from the inspiration of art, which helps employees to develop their true potential through increased awareness, inspire new ideas and encourage creativity. So, from the inspiration can generate energy for its employees through effective communication, asking for advice, and build a `can` attitude.
Coaching allows employees to have the insight or creative idea and think things for him. Guidance also forms self-consciousness in the motivation to do his job which is to achieve effectiveness and greater efficiency in employees.
Thus, the learning process then refers to a broader insight, how to approach a task or mastering new technologies, looking directly out the purpose, the organization’s future performance.
Destination Development
The aim is to drive the vision guidance, creates a motivational force, so that it can empower people who are being trained as employees through building a stronger relationship to life goals / targets of success.
Therefore it is necessary once in every organization / company is building, through training we can recognize the character of each employee so that we can see that the real self within every employee has the potential to be developed and also they are the seeds – seeds for the period front organization.

Women actually have the same ability as men in entrepreneurship. Noteworthy is choosing a suitable business for himself. To identify businesses that match your character, you first need to identify your hobbies and interests. Something done with pleasure and not a burden would survive, and grow rapidly.

In addition, you need to believe that you are ready to do business. Indayati Oetomo, International Director, John Robert Power, in the discussion and the launch of the book The Girl’s Guide to Starting Your Own Business, explains the things that are indication that you are ready to do business:
1. When you do a job and you do not quickly feel tired or bored, that’s a sign of the right business for you.
2. You do business because you like and capable, and not only went along with the trend. It would be better if you do business is a join with a friend, if you just want to start the business world.
3. You run a hobby based business, because it can grow and innovate. You never tired to look for things that are new.
4. You have to understand what your objective in business. Is it to just kill time (so as not to feel unemployed), economic demands (helping couples), or because they want a career.
5. You are very confident. For someone who is insecure (never satisfied or proud of myself) will be obstacles in the business. It could be when there is little exposure in the business, you will give up.
6. You dare to take risks in business, although there is potential to fail or accept defeat. But you must already have a contingency plan or back up when you take risks just wrong.
7. You always look at market conditions with continued research and participate in discussions, exhibitions, or seminars. Your diligent networking and expand the experience.
8. Flexible and not afraid to make decisions. In the business world, decisions can be changed in minutes and even seconds. So be prepared.


Does the business you are running in place? It caused a lot of factors one of which is not a business blue-print for a clear and well documented. It may be that your business has been running an annual, though without the need to write and document the work plan. But when he found the problem, ranging from cash flow of traffic, unproductive employees, and even the sagging sales, this is a sign you need to improve management.

Yusa Aziz, Coach and CEO iCOACH say, business blueprint (business blue print) should be written clearly and directed. Business blue print is described as a pyramid starting from the top with the vision and mission, goals, and work plans at the very bottom paramida. Paramida sides of the personality (character), culture, and behavior (mindset) that affect the success of a business.

With clear written rules, work teams have a clear direction and appropriate position becomes her responsibility. Vision obligations in formulating a business owner, then mission to be the authority and responsibility level of the CEO or president, and will run the business objectives with the direction of the manager, who arranged the work plan and run the team better. As individuals in a business scheme, employees with the mindset to run the job, character and culture of the rhythm of work according to written rules that apply in the company. So, what should be written clearly? Vision, Mission, Goal, Action plan, SOP (standard operation procedure), Job description, Rules, Organization chart, Cash-flow budget and Strategies

So, if your business didn’t get maximum results, be sure to reconstruct all the rules work and make sure it is written to guide all employees. Even the work culture and mindset must be written to motivate your-self, either a business owner or employees.


It is important to evaluate companies and assess what is and what is not working for you. Smart Business owner time to review the work plan at least once a year. If you have employees, to bring them in this process.

Request for comments, suggestions and new ideas. You may be surprised at what they need. Here are some questions that will help you assess and plan for the growing business of the company:

* What works well in this year?
* What did not work ?
* What area of my work, I want to grow in the next year?
* What are the three specific actions that can make this growth happen?
* If I can spend my time in my company? (Maybe this will help track within a few days).
* How can I manage time better (to delegate, outsourcing, minimizing liability, etc.)?
* What is the main vision for my business?

* What specific measures should get my business to the next level?
* What would be ten (or twenty or thirty years!) My goal is to establish my business in the next year?

If you answer these questions, put your goals in writing. Something magical happens when you fixed your paper – you can get really! Enter your goal plan on the table next to you, to serve as a reminder to stay focused.

Known to change the management of a company so if you think your goals and make the necessary changes. Floor of the place, you should open the road to success!